GHAIR

 IS DIFFERENT

At Ghair, we don’t just tell stories; we tell them differently. True to our name—Ghair, which means "different" in Arabic—we break away from the ordinary, transforming familiar narratives into something unexpected and extraordinary. With fresh perspectives, innovative angles, and a creative spark, we craft content that captivates and engages. For us, every story holds something unique, and our mission is to bring that uniqueness to life, allowing it to unfold naturally in ways that surprise and resonate. 

OUR BEGINNINGS ARE DIFFERENT

The story of Ghair's inception is as unique as our name. Unlike most typical origins, Ghair was born from a spontaneous and engaging virtual conversation in a Clubhouse chat room filled with experts from the creative marketing world. The founders, unknowingly sharing the same space, were strangers to each other’s identities, yet their dialogue flowed seamlessly—almost as if they had been longtime collaborators. They exchanged innovative ideas and marketing solutions with project owners, and it quickly became clear that their thinking styles were not only aligned but also complementary.

In that moment, the potential for a powerful partnership took root. Two successful collaborations later, Ghair came to life, and our journey officially began.

Though we do things differently, there’s one surprising similarity: both founders share the same name—Ibrahim.

ALMAYAHI

BOLEHYOOL

OUR AIM IS DIFFERENT

To redefine creativity by blending tradition with innovation, creating new standards that inspire through an Emirati lens and a distinctive approach.

OUR APPROACH IS DIFFERENT

Creating Creative Content: Harnessing Change, Collaboration, and Emirati Talent for Limitless Possibilities.

At the heart of our content creation lies a dynamic approach that embraces change, fosters collaboration, and taps into the rich pool of Emirati talent. We believe that true creativity thrives when we are open to new perspectives, work together seamlessly, and draw from the unique cultural insights and talents of our community. By combining these elements, we create content that is not only innovative but also deeply resonant, with the power to unlock endless possibilities for storytelling and engagement.

OUR DIFFERENT SERVICES

Commercial Video Production We create punchy, captivating ads that catch eyes and stick in minds.

Documentary Videos We tell powerful stories in short, engaging formats that keep viewers hooked.

Music Production From lyrics to beats, we turn your musical ideas into reality with flair.

Social Experiments We design and execute thought-provoking social experiments that capture authentic reactions and drive conversations.

Podcast We produce high-quality podcasts, from concept to final edit, providing a platform for voices and stories that matter.

OUR DIFFERENT CLIENTS